Honest comparison

Gideon vs Amazon

A flat 1% platform fee with every other cost shown separately — compared honestly to Amazon, caveats and all.

What you keep

Per-sale payout: Gideon vs Amazon

Seller net after each platform's typical all-in per-sale fees. Subscriptions (if any) are shown separately below, not added in.

On a $50 sale

Gideon$48
Amazon$43
+$5.25 more on Gideon

On a $100 sale

Gideon$96
Amazon$85
+$10.80 more on Gideon

On a $500 sale

Gideon$480
Amazon$425
+$55.20 more on Gideon

Per-sale only. Competitor figures are approximate (US, general merchandise), category-dependent, and change over time — last reviewed 2026-06-21. Verify Amazon's current published rates (Amazon selling fees / referral fees). Gideon's 1% + pass-through processing are exact.

The fine print

Amazon fees, fairly stated

How Amazon charges

~15% referral fee (common categories). $39.99/mo Pro plan and FBA fees are separate.

Referral fee ranges ~8–17% by category. The $39.99/mo Professional plan and FBA/storage fees are separate, not part of the referral rate.

+ $40/mo subscriptionProcessing bundled in fee

How Gideon charges

Flat 1% platform fee + pass-through processing, fully itemized. No buyer junk fees.

Flat 1% across every category (lead-only categories have no completed-sale fee).

Flat 1% platform feeProcessing shown separatelyNo buyer junk fees
Tools, not just listings

Gideon vs Amazon: capabilities

Flat 1% platform fee
Every fee itemized (no blended rate)
Built-in audience of buyers
Built-in profit calculator
AI listing builder
Local pickup + national shipping
Liquidation / manifest grading tools
Cross-listing export
Auctions + offers
Seller CRM (opt-in)
Lead-only categories (vehicles/real estate)
FeatureGideonAmazon
FAQ

Gideon vs Amazon, answered

Is Gideon cheaper than Amazon?

On the marketplace platform fee, Gideon charges a flat 1% on completed sales, shown separately from payment processing. Amazon's fees are approximate and referral fee ranges ~8–17% by category. the $39.99/mo professional plan and fba/storage fees are separate, not part of the referral rate. Always check current published rates — fees change.

Does Gideon add buyer-side junk fees?

No. Gideon does not add hidden buyer service fees.

Can I move my Amazon listings to Gideon?

Yes — Gideon includes a CSV cross-listing export/import for your own listing data. We don't scrape other marketplaces or sync via unofficial APIs; you export your data and bring it over.

What does Gideon make money on, if the fee is only 1%?

Optional paid plans and tools (AI listing builder, manifest grading, CRM, cross-listing) and optional boosts — never a bigger cut of your sale or hidden buyer fees.

Keep more of every sale